
It is always fun to visit a cupcake bakery and especially one of such celebrity as the Beverly Hills-based
Sprinkles Cupcakes. When we were in Dallas recently, we made the trek to the The Plaza at Preston Center, an upscale shopping center where the gourmet cupcake bakery, with its sparse, modern decor, has been in place since 2007.
Candace Nelson, owner of Sprinkles, shared her recipe for strawberry cupcakes with the world on Martha Stewart's show and website. Once I tried the recipe, I was hooked on the moist texture and natural taste--no strawberry jello or cake mix--and with a minor tweak or two this has become my Strawberry Bliss Cupcake, second in popularity to my Vanilla Bean Cream Cupcake. One of my purposes in visiting the bakery was to compare the actual store cupcake to my cupcake.
For Goodness Sake Strawberry Bliss CupcakeWe arrived at mid-afternoon, and there were at least 20 fashionably attired ladies crowded inside the tiny store. My husband stood at a safe distance while I carefully chose my cupcakes. As I started taking pictures of the famed cupcake display, the cool young woman behind the counter said, "I'm sorry, no pictures allowed in here." Huh? But, I replied brilliantly in my best whining tone, I've seen pictures of Sprinkles' displays on blogs. "Sorry, company policy." Not quite the welcoming atmosphere I would strive for in my future bakery!

After choosing four flavors and paying $13.00, I waited impatiently until we reached our hotel before taste-testing. In my haste to sample, I forgot to take pictures of my cupcakes.

My review, in order of preference:
Strawberry - every bit as moist and tasty as mine, naturally colored and fragrant with real strawberries; the frosting was equally luscious.
Red Velvet - tender and moist with a hint of cocoa; especially delicious paired with the Cream Cheese frosting.
Lemon Blueberry - a bit dense with a dominant taste of lemon extract; the blueberries were juicy and flavorful; the Lemon Cream Cheese frosting had the same lemon extract flavor.
Chocolate Marshmallow - least favorite--the chocolate cake was unexceptionally flavored; the chocolate ganache was quite bitter, and it is indeed advertised as bittersweet; the marshmallow was a tiny dollop for which I had to search.
The creamy frosting, with no gritty feel of powdered sugar, is worthy of eating alone.
Sprinkles Cupcakes = very good; Sprinkles Bakery = a bit pretentious