Scouting Out the Competition - Kupcakz

Yesterday I was in Tulsa, OK, which in spite of being about 15 miles from my hometown remains one of my very favorite places to visit. Wherever I am, I love to check out my "competition" in bakeries to glean tips for my own bakery and to learn from their best practices. This time I chose a relatively new cupcake bakery on the east side of Tulsa, Kupcakz.I spoke at length to the very friendly young woman behind the counter as she enthusiastically shared information about the bakery. I was pleasantly surprised to find a bakery that prescribes to my own baking ethics: bake with only the freshest and most natural ingredients. Kupcakz are baked fresh daily, are never refrigerated or frozen, and are baked with real butter, imported Valrhona chocolate, and from-scratch ingredients. From-scratch? Yes, that includes roasting peanuts to make their own peanut butter, making pastry cream for fillings, making candied pecans, sweetening and toasting coconut. No wonder they are baking cupcakes at 1:30 a.m.


Cupcakes are $2.50 each, $14.50 for a six pack; and $28 for a dozen. I purchased one dozen, for research and development purposes, of course.

I was more than impressed with Kupcakz. With my first bite of Cheeky Monkey, my eyes rolled back in an Oh-my-god moment. It is composed of not-to-sweet yellow cake with real bits of banana, very creamy, non-grainy buttercream, a drizzle of homemade caramel, and whole, crunchy, candied pecans atop the buttercream. The pecans were so good I got goosebumps.

You may find a list of Kupcakz's flavors on this page of their website. I purchased My Peanut Buttercup (the frosting tastes exactly like a peanut butter cup), Lemon Drop, Cheeky Monkey, Boston Dreamer, Sooner than Later (red velvet), Peppermint Maddy, Pretty in Pink, Not a Carrot in the World, Tropical Bliss, and January's Flavor of the Month--Bring on the Heath, which was milk chocolate cake filled with caramel, topped with milk chocolate ganache and homemade toffee, and drizzled with caramel. My husband, who claims to not like cupcakes, ate that one in about 5 bites, declaring it "very good".

Among the lessons I learned from my visit to Kupcakz: using the finest, freshest and from-scratch ingredients is well worth the indulgence, both in customer and personal satisfaction. Although I would offer my Strawberry Bliss, Sweet Pumpkin Bliss, Chocolate Dip Bliss, and Vanilla Bean Cream cupcakes in a throwdown with Kupcakz, I am quite happy that Kupcakz is 100 miles away from For Goodness Sake bakery!